Items where Author is "Balaji, M.S"
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Article
Das, Manish, Balaji, M.S, Paul, Subhrajit and Saha, Victor (2023) Being unconventional: The impact of unconventional packaging messages on impulsive purchases. Psychology and Marketing. Wiley-Blackwell . ISSN 1520-6793 (In Press) Available at: https://doi.org/10.1002/mar.21865