Items where Author is "Baishya, Kuldeep"
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Number of items: 2.
Sharma, Ankita, Sreen, Naman and Baishya, Kuldeep
(2023)
Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach.
Marketing Intelligence & Planning.
ISSN 1758-8049
(In Press)
Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan
(2021)
Impact of national culture on e-government development: A longitudinal study.
Journal of Global Information Management, 29 (2).
pp. 23-44.
ISSN 10627375