Items where Author is "Baishya, Kuldeep"

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Number of items: 2.

Sharma, Ankita, Sreen, Naman and Baishya, Kuldeep (2023) Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach. Marketing Intelligence & Planning. Emerald . ISSN 1758-8049 (In Press) Available at: https://doi.org/10.1108/MIP-12-2022-0558

Kumar, Sushant, Baishya, Kuldeep, Sreen, Naman, Sadarangani, Pradip H. and Samalia, Harsh Vardhan (2021) Impact of national culture on e-government development: A longitudinal study. Journal of Global Information Management, 29 (2). pp. 23-44. IGI Global . ISSN 10627375

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