Items where Author is "Arora, Nittan"
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Shukla, Ashok Kumar, Kant, Shashi, Mittal, Shashank 
ORCID: https://orcid.org/0009-0007-8643-4350 and Singh, Gurpreet
(2026)
Integrating marketing strategies with TQM strategies for enhancing client experience in Ethiopia.
In:
Marketing Strategies for Total Quality Management in Hospitality Excellence.
IGI Global Scientific Publishing, Hershey.
pp. 151-178.
ISBN 9798369386101
Available at: https://doi.org/10.4018/979-8-3693-8608-8.ch007