Items where Author is "Alghafes, Rsha"
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Number of items: 2.
Article
Sangroya, Deepak, Joshi, Yatish, Agarwal, Reeti and Alghafes, Rsha
(2025)
Industrial consumers switching to green energy? An application of the theory of market choice behavior and business strategy.
Business Strategy and the Environment, 34 (2).
pp. 2405-2422.
ISSN 0964-4733
Sreen, Naman, Mehrotra, Ankit, Alghafes, Rsha and Agarwal, Vaishali
(2024)
Interplay between minimalism, moral identity, and ethically minded consumer behavior in retail context: Cross-cultural investigation of Indian and American consumers.
Journal of Retailing and Consumer Services, 84: 104191.
ISSN 0969-6989