Items where Author is "Aithal, Rajesh"
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-, Satyam and Aithal, Rajesh (2018) Reflections from periodic market in rural India. In: Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets. Emerald Publishing Limited, Wingley. pp. 135-147. ISBN 9781787145559 Available at: http://dx.doi.org/10.1108/978-1-78714-555-92018100...