Organizations operating in the Business-to-Business (B2B) ecosystem across the globe are committed to net zero initiatives to achieve sustainability across business processes. In this context, carbon carbon credits have emerged as a carbon offsetting mechanism to help organizations invest in low-carbon initiatives. However, existing studies are yet to examine whether carbon offsetting practices will influence the sustainability behavior of B2B organizations and whether it could lead to greenwashing propensity. In this vein, we adopt agency and revealed pereferences theories to conduct two experiments with B2B small and medium-sized enterprises (SMEs) managers operating in the UK process intensive sectors to reveal that affordability of carbon credits can motivate managers to engage in sustainable attitudes and practices. We also found that organizations willing to buy carbon credits at high price to are likely to engage in high greenwashing propensity. Considering these novel findings, we provide recommendations that will help organizations to become more responsible in their carbon offesteing investments, and for policy makers to adopt stringent assessment of such investments and carbon disclosures made by firms