Cryptocurrency is one of the most notable financial innovations in recent years. The present study provides a novel methodology to understand the level of awareness regarding cryptocurrencies among investors under different market regimes. The study used a survey questionnaire for a sample of 352 investors in sample Asian countries (India, Japan, South Korea, Singapore, Saudi Arabia, Bahrain, Oman, and Dubai). The study has developed eight hypotheses that have been tested considering independent (Statement of Responses About cryptocurrency-SORAC) and dependent variables (Market Factors-MF, Social Sentiment Factors-SF, Technological Factors-TF, Stocks-ST, Bank Deposits-BD) by incorporating t-test, regression, and correlation. The results revealed that cryptocurrency has a significant and positive influence on dependent variables among investors under different market regimes. The results from the analytical findings pave the way for the policymakers of these countries to help design robust mechanisms to regulate their cryptocurrencies under different market regimes