Waste management behaviour in the most populated capital city of the world

Chawla, Raunaq, Soreng, Eric and Kumar, Avinash (2024) Waste management behaviour in the most populated capital city of the world. Management of Environmental Quality. ISSN 1477-7835 (In Press)

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A prime objective of the Swachh Bharat Abhiyan (SBA; Clean India Mission) is to motivate people to segregate their household waste. The purpose of this study is to assess the ground reality of waste management behaviour of Delhi residents with the help of a modified Value–Belief–Norm (VBN) model. Past researches point the need to include cost as a variable in the VBN model. This study fulfils this need and tests cost as one of the variables on the gathered data.

The research data were gathered by interacting with the people and the civic staff in the jurisdiction of the three Delhi municipalities through a stratified sampling technique (N = 250). The structural equation modelling was used to analyse the collected data.

The modified VBN model explains the waste management behaviour, but the variables do not follow the exact causal chain. Values, awareness of consequences, ascription of responsibility and personal norms all explain the resident's waste management behaviour. However, cost limits the resident's waste management behaviour.

Research limitations/implications
The study could only achieve a moderate model fit; its sample size was small; and data were collected through self-reported questionnaire.

Practical implications
Three main practical implications of the study are: (1) While designing waste management solutions, due importance must be given to the cost to be borne by people for adopting these solutions. (2) Design such interventions that target residents' values to convince them to make the desired behavioural change. (3) People need be educated about the ways to sort waste and made aware of the importance of waste segregation in eradicating the urban waste mess.

The paper is an original contribution to testing a modified VBN model in predicting waste management behaviour. The modified model includes cost as a variable missing in the previous research. This research is useful in the backdrop of the SBA and provides suggestions for policymakers and pro-environment researchers

Item Type: Article
Keywords: Swachh Bharat Abhiyan (Clean India Mission) | Modified Value Belief Norm model | Waste management behaviour | Delhi residents
Subjects: Physical, Life and Health Sciences > Environmental Science, Policy and Law
Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal School of Psychology & Counselling
Depositing User: Subhajit Bhattacharjee
Date Deposited: 14 Jan 2024 09:04
Last Modified: 14 Jan 2024 09:04
Official URL: https://doi.org/10.1108/MEQ-02-2023-0049
URI: https://pure.jgu.edu.in/id/eprint/7214


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