The increasing desire for fresh narratives in literature and visual media has made fictionalisation, or retelling, of Indian epics and Puranic myths, a profitable endeavour. Retelling what the West refers to as "myths" is not inherently new; in fact, India has produced numerous renditions of Ramayana, authored by poets such as Kumbhan, Krittivas, Bal Ramadas, Bhoj, Tulsidas and others. However, the present wave of retellings differs greatly from those that were produced until around 1970s. The contemporary retellings, which are said to be in line with the postmodern perspective, are more of re-representations of the original texts. The use of epistemological tools along with a Re-orientalist assessment of indigenous literary and philosophical traditions reveals a colonial mindset at work. This paper examines some representative texts and locates different degrees in re-telling the authentic stories from hallowed texts. In addition to these concerns, the article explores how these practices affect young generation since the indigenous cultural environment does not sync well with all that globalization has come to stand for