Commercial contracts: Sponsoring and ticketing

Star, Shaun and Vynckier, Joost (2023) Commercial contracts: Sponsoring and ticketing. In: Research handbook on the law of professional football clubs. Edward Elgar, pp. 194-216. ISBN 9781802206975

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Football clubs derive their sources of income from, amongst others, sponsorship, ticketing, media rights, transfers and merchandising. Each of these commercial transactions are governed by a commercial contract, that is to be negotiated with the stakeholders involved (including other clubs, players, stadium proprietors, sponsors, vendors, merchandise companies, broadcasters and many others). The same general contract law principles, fundamentals and issues underlie these different contracts, with a number of nuances depending on the applicable law. Parties to the contract also need to be aware of specific federation regulations, as well as any unique (inter)national legislation that may have an impact on their contractual relationship. This chapter will focus on sponsorship and ticketing contracts; it will discuss the nature of each of these agreements, pointing out some of the common legal challenges that exist in sponsorship and ticketing in football, and present recent case studies to highlight these issues

Item Type: Book Section
Keywords: Football | Sponsorship | Ticketing | Commercial | Contracts | Sport
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
Social Sciences and humanities > Social Sciences > Law and Legal Studies
JGU School/Centre: Jindal Global Law School
Depositing User: Subhajit Bhattacharjee
Date Deposited: 22 Dec 2023 10:47
Last Modified: 22 Dec 2023 10:47
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