Examining consumers' continuance and sharing intention toward food delivery apps

Goyal, Sandeep, Chauhan, Sumedha, Gajpal, Yuvraj and Bhardwaj, Amit Kumar (2023) Examining consumers' continuance and sharing intention toward food delivery apps. Journal of Enterprise Information Management. ISSN 1741-0398 (In Press)

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Abstract

Purpose
A food delivery app (FDA) is a technological advancement connecting restaurants and consumers, making it possible to deliver food home conveniently. The current study seeks to identify the factors affecting consumers' continuance intention and sharing intention toward the FDA in the USA and Canada using an integrated framework built using trust transfer theory and a variety of constructs.

Design/methodology/approach
The authors collected data/inputs from 476 respondents in the USA and Canada who had used FDAs in the past and analyzed them using the structural equation modeling technique.

Findings
The results indicate that trust in FDA, trust in the user community and commitment affect continuance intention and sharing intention. Interestingly, trust in the seller does not influence commitment, continuance intention and sharing intention. Additionally, the trust disposition and reputation of the FDA play an important role in building trust in FDA.

Research limitations/implications
The present study combines the trust transfer theory with various important constructs such as commitment, trust disposition and reputation of the FDA to build an integrated framework to elucidate the continuance intention and sharing intention toward FDAs.

Practical implications
This study facilitates the FDA providers to understand how trust disposition, the reputation of the FDA and trust in the Internet build trust among FDA consumers. The study also helps them to fine-tune their trust-building strategy by considering several trust targets. It further enables them to appreciate how commitment results in continuance intention and sharing intention toward FDA.

Originality/value
It is an original study investigating the role of various constructs and trust transfer theory in shaping the consumers' continuance intention and sharing intention toward the FDA.

Item Type: Article
Keywords: Commitment | Continuance Intention | Food Delivery Apps | Sharing Intention | Trust Transfer Theory
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 23 Oct 2023 13:42
Last Modified: 23 Oct 2023 13:42
Official URL: https://doi.org/10.1108/JEIM-01-2023-0006
URI: https://pure.jgu.edu.in/id/eprint/6785

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