Process virtualization goes mainstream: Diving into its normalization.

Prasad Agrawal, Kalyan, K. Pani, Ashis, Sharma, Anuj and Rana, Nripendra P (2023) Process virtualization goes mainstream: Diving into its normalization. Journal of Computer Information Systems. ISSN 0887-4417 (In Press)

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Businesses are increasingly preparing for remote working by equipping managers and their teams with the necessary tools and technology. This research focuses on understanding how technology–enabled remote working practices are implemented and normalized, taking into consideration the context in which they are applied. By utilizing process virtualization theory (PVT) to quantitatively evaluate context-dependent factors and normalization process theory (NPT) to explore the normalization of new technology-driven remote work practices, this study investigates the static and dynamic factors affecting the virtualization of remote work processes, as well as their implementation and normalization. The results from multiple surveys reveal that sensory requirements along with relationship requirements and control requirements are dynamic factors that are driven by the context and enable the technology–enabled virtualization of remote work processes. Furthermore, the relative normalization of this work transformation is sustained through flexible co–construction, legitimation, contextual integration, and effective leadership.

Item Type: Article
Keywords: Empirical Study | Process Theory | Structural Equation Modelling | Virtual Team
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 06 Jul 2023 05:16
Last Modified: 06 Jul 2023 07:04
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