In the modern consumerist world, the consumer is ‘King’1 . In this world, a legal obligation upon the buyers to exercise excessive caution to protect themselves from being defrauded by sellers would be far from beneficial for the flourishment of trade and commerce. This doctrine, caveat emptor, seeks the buyer to beware of the purchases they make. With the advent of such modernization and industrialization, there was a call for the formulation of a legal principle which would protect the buyers without imposing unreasonable responsibility upon them. This lacuna was filled by caveat venditor, which transferred the responsibility to the sellers to beware. In a common law country like India, it would be impossible to ‘replace’ one principle with another.