Role of disruptive technology in improving business intelligence and decision making: an empirical investigation

Kumar, V. Shanthan, Mishra, Sasmita, Panigrahi, Samir Kumar and Yadav, Mohit (2023) Role of disruptive technology in improving business intelligence and decision making: an empirical investigation. European chemical bulletin, 12 (3). pp. 373-379. ISSN 2063-5346

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Abstract

Disruption doesn’t always lead to chaos- this phrase can describe the idea behind disruptive technologies which quickly replace the antiquated way of doing something by radical transformation of the old. Increasing digitalisation is fundamentally altering the way business is conducted, disruptive technologies are becoming more and more a part of this. The amalgamation of such complexly detailed technologies (like social media, the internet of things- IoT, artificial intelligence-AI, machine learning among others) with established business models has led to their enhanced development and survival in the growing market. Keeping up with innovations and not shying away from ‘disruption’ is an imperative part of the decision-making process today. Existing commercial organisations should assiduously either adopt or adapt in order to keep their wheels going in this competition-led space. The present review aims to empirically investigate the role of disruptive technologies in improving business intelligence (BI) and decision making. The study had considered 189 people from different business sectors among which the survey was conducted to know the role and impact of disruptive technology in improving Business Intelligence and Decision Making. The study concludes that there is significant impact of disruptive technology on Business Intelligence and Decision Making.

Item Type: Article
Keywords: Disruptive technology | Business Intelligence | Decision making | Industry 4.0 | Empirical study
Subjects: Social Sciences and humanities > Business, Management and Accounting > Business and International Management
Social Sciences and humanities > Decision Sciences > General Decision Sciences
Social Sciences and humanities > Decision Sciences > Information Systems and Management
Physical, Life and Health Sciences > Computer Science
JGU School/Centre: Jindal Global Business School
Depositing User: Arjun Dinesh
Date Deposited: 25 Apr 2023 10:19
Last Modified: 07 Nov 2023 07:03
Official URL: https://www.eurchembull.com/uploads/paper/484c7625...
URI: https://pure.jgu.edu.in/id/eprint/5867

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