Rethinking the importance of message: A critical analysis of McLuhan’s theory,“Medium is the message.”

Gupta, Kashish (2021) Rethinking the importance of message: A critical analysis of McLuhan’s theory,“Medium is the message.”. International Journal Of English and Studies (IJOES), 3 (12). ISSN 2581-8333

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Abstract

Marshall McLuhan (1911-1980) was a Canadian philosopher and professor who was best known as a communication theorist. In the first chapter of his book Understanding Media: The Extensions of Man (1964), he coins the famous term, “The medium is the message”. His main claim throughout the text is that the medium through which communication happens is more important than the message it contains. His critics think of his ideas to be proactive as possible interpretations and not necessarily typical interpretations. The author believes that while his ideas and theories do generate thoughts and discussions and they hold value even in today’s time in the majority of the scenarios, but the idea of separating content from the form is not as simple as it appears to be. This work aims to argue that while the medium is undeniably crucial in the way the message is perceived, but both share a synergic bond whereby the importance of content cannot be pulverized

Item Type: Article
Keywords: Medium | Message | Content | McLuhan
Subjects: Social Sciences and humanities > Arts and Humanities > Literature and Literary Theory
JGU School/Centre: Jindal Global Law School
Depositing User: Amees Mohammad
Date Deposited: 30 Aug 2022 06:22
Last Modified: 30 Aug 2022 06:22
URI: https://pure.jgu.edu.in/id/eprint/4327

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