Resilience of the Indian Hospitality sector to unforeseen calamities

Sharma, Kanav (2022) Resilience of the Indian Hospitality sector to unforeseen calamities. International Journal of Hospitality Administration and Management (IJHAM), 12 (1). pp. 1-23. ISSN 2248-9916

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Abstract

This thesis critically analyses the way, the hospitality industry in India has responded and is recovering from unanticipated catastrophes, such as the COVID-19 pandemic. This particular crisis has significantly shattered the concerned sector, which was once considered as the ‘backbone’ of the Indian economy. Keeping that in mind, this work examines the effects of the virus on hotel businesses. At the same time, it investigates the measures implemented by organisations to combat with the unexpected adversity. As a part of this research, I interviewed two employees from Lemon Tree and Roseate House, a three and five star hotel respectively in Aerocity, New Delhi. This was to acquire up-to-date and hands-on information from people practising in the industry. Furthermore, the comparative method was employed to highlight the findings. The results indicated that Roseate House creatively reduced costs, relied on the values and economic backing of their parent company, diversified their income streams, and technologically innovated to reinvent themselves. Whereas Lemon Tree strategized more at cost-cutting measures, adopted digital and hygiene services in collaboration with companies, introduced new packages, and modified their meal plans to adapt and sustain in the ‘new normal’.

Item Type: Article
Keywords: Hospitality | India |Tourisim | Covid
Subjects: Social Sciences and humanities > Social Sciences > Social Sciences (General)
JGU School/Centre: Jindal School of Liberal Arts & Humanities
Depositing User: Amees Mohammad
Date Deposited: 18 Aug 2022 07:12
Last Modified: 18 Aug 2022 07:12
Official URL: https://www.ripublication.com/Volume/ijhamv12n1.ht...
URI: https://pure.jgu.edu.in/id/eprint/4242

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