Exploring ethical consumption for equity and inclusiveness: Bridging thoughts and action of consumers

Kadyan, Sneha and Kadyan, Jagbir Singh (2022) Exploring ethical consumption for equity and inclusiveness: Bridging thoughts and action of consumers. In: Handbook of Research on Global Institutional Roles for Inclusive Development. IGI Global, New York, pp. 80-98. ISBN 9781668424506

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This chapter is directed at examining this gap in everyday practices and is a step towards bridging thoughts and action of consumers towards sustainable social change. Utilizing a qualitative approach, purchasing practices of consumers with strong beliefs about ethical consumption are critically assessed to examine how individuals think and act with respect to their purchasing decisions. The findings of this chapter suggest that transparency and communication of the ethical investment of consumers in purchasing and consuming ethical products needs to be more pronounced for thoughts to reflect in ethical conscious practices.

Item Type: Book Section
Keywords: Alternative Consumerism |Social Sustainability | Gender | Qualitative Research | Ethical Consumption
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Amees Mohammad
Date Deposited: 07 Jun 2022 07:06
Last Modified: 07 Jun 2022 07:06
Official URL: https://doi.org/10.4018/978-1-6684-2448-3.ch00
URI: https://pure.jgu.edu.in/id/eprint/3224


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