Integrating trust with extended UTAUT model: A study on Islamic banking customers’ m-banking adoption in the Maldives

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Iqbal, Ubais Parayil, Jose, Sobhith Mathew and Tahir, Muhammad (2022) Integrating trust with extended UTAUT model: A study on Islamic banking customers’ m-banking adoption in the Maldives. Journal of Islamic Marketing, 14 (7). pp. 1836-1858. ISSN 1759-0833

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Abstract

This study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the UTAUT2 model with the trust factor. The study also examined the moderating roles of age, gender and experience in the model.

Item Type:	Article
Keywords:	Islamic banking \| Maldives \| Trust \| UTAUT2 \| M-banking \| Behavioral intention
Subjects:	Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre:	Jindal Global Business School
Depositing User:	Amees Mohammad
Date Deposited:	07 Jun 2022 04:43
Last Modified:	23 Jun 2023 04:04
Official URL:	https://doi.org/10.1108/JIMA-01-2022-0030
URI:	https://pure.jgu.edu.in/id/eprint/3218

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