In the present-day business environment characterized by constant changes in consumer behavior and rapid advances in technology, the key to success of a firm lies in constant innovation and proper assessment of technologies. Inability to achieve a breakthrough innovation, coupled with an improper assessment of technology on the part of an established incumbent firm, have resulted in its eventual displacement by a new entrant bringing in a technology that rejuvenates new business opportunities (O’Connor et al., 2008; Ganguly et al., 2008b). The ability to innovate and properly assess a technology lies in a firm’s organizational competencies (Miller and Blias, 1993).