It has been argued, time and again, that human rights have the potential to function as the new tool of civilization - that they are motivated by international political and economic aims. I attempt to synthesize and visualize these critiques in the context of the human rights industry - an institutionalized market that seeks to capitalize on the plight of the suffering. The rhetoric of corporate social responsibility campaigns bears a striking resemblance, both in conception and language, to the burden of the civilizing imperial. Far from serving as a real emancipatory tool, these campaigns (the 'responsibility ofcorporates ) have become a standard part of the justification of the neo-liberal project. They deviate attention from the evident harms of the market economy to pose the hegemonic framework as a saviour of the downtrodden. With such an understanding, I conclude that the hegemony of the neo-liberal system has firmly established itself as the inevitable and the saviour, serving numerous concealed objectives at the same time. In this sense, the human rights campaign, driven by the glamour of sympathy evoking rhetoric, will march on.