Functioning of transport systems is based on the evaluation of related technical parameters. Longer transit has negative impact on characteristics of citizen’s life activity. Longer travel time, leads to the decreasing leisure time, rising of fatigue and other negative consequences of the humans. From the society perspective, the optimal technological parameters of transportation can be determined considering the enterprises incomes, transport companies costs on the organization of process and value costs of society as a result of the transportation process. The research aim is to measure the transportation costs among passengers on purchase purpose movement. Assessing the monetary impact of transport, non-transport and Internet option while making purchase on different distance can be define the optimal transportation technologies parameters from the perspective of society.