It is being felt that “without sustainable consumption…sustainable development is impossible”, and focusing on consumers’ attitude and behaviour to mobilize self-interest of individual consumer could be one of the surest way to more sustainable future. Increasingly studies propose adopting psychological approaches in boosting sustainable consumption behaviors (socially responsible consumption) but in spite of different theoretical propositions the connection between mindfulness and responsible consumption still remains unexplored. The present research study aims at conceptualizing and empirically investigate the relationship between mindfulness and socially responsible consumption behaviour and also to investigate the mediating effect of self-compassion and materialism.