Product development using AHP case on small car segment in India

Koul, Saroj, Kumar, Pranav and Verma, Rakesh (2010) Product development using AHP case on small car segment in India. In: 2010 8th International Conference on Supply Chain Management and Information, 6-9 Oct 2010, Hong Kong.

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The growing consumerism poses a challenge to new product development. Consumerism, in an abstract sense, is the belief that the free choice of consumers should dictate the economic structure of a society. With the increasing choice of product attributes the designer's job in incorporating the true voice of customers becomes increasingly challenging. We have presented here a solution for the same, with the example of the small car industry in Indian market. We illustrate the use of AHP on customer responses to effectively quantify the voice of the customers for monetary benefit by way of developing popular products.

Item Type: Conference or Workshop Item (Paper)
Keywords: AHP | Multi criteria decision making | New product development | Small car
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
JGU School/Centre: Jindal Global Business School
Depositing User: Mr Sombir Dahiya
Date Deposited: 11 Mar 2022 10:11
Last Modified: 09 Apr 2022 07:09


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