Poetic metaphors in written leadership communication: A qualitative experiment of employees’ sense-making and action

Raju, Anupama ORCID: https://orcid.org/0009-0006-6589-1547 (2024) Poetic metaphors in written leadership communication: A qualitative experiment of employees’ sense-making and action. Doctoral thesis, O.P Jindal Global University, Haryana, India.

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Abstract

For a few centuries now, the world has believed in the dictum, “The pen is mightier than the sword”. Emphasizing the significance and power of the written word, this dictum points to the transformative capability of written communication. Societies have evolved, governments have formed and dissolved, wars have been won, violence has been brought to a standstill, revolutions have been stirred to life because of the written word. Be it through a medium like a newspaper article or a book, or a moving piece of literature, or the inspiring words of a leader sent through an email to a group of employees. The written word holds within itself the ability to hold the readers’ attention, to arrest their minds, influence their thoughts and move them into reflection. Since the written word remains, the reader can go back to it, think back on it and meditate on it, even, unlike the spoken word, which is transient. This is the reason written communication and its place in the success of an organization can never be taken for granted. It is one of the most fascinating and indispensable factors that accounts for a leader’s success in leading organizations and inspiring people.

Item Type: Thesis (Doctoral)
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
Divisions: Jindal Global Business School
Depositing User: Mr. Luckey Pathan
Date Deposited: 24 Sep 2026 10:57
Last Modified: 25 Sep 2026 08:19
URI: https://pure.jgu.edu.in/id/eprint/12674

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