This chapter examines the rise of non-consensual deepfake pornography, also termed as AI-generated image-based sexual abuse (AI-IBSA), as a gendered and rapidly evolving form of digital harm. Drawing on empirical data, it reveals that women are overwhelmingly targeted in synthetic sexual content, which is produced without consent or physical recording. The chapter critiques misleading labels like “deepfake pornography”, arguing for a more precise terminology grounded in feminist theories. It critiques the limitations of India's current legal framework, including criminal, copyright, and IT laws, in addressing the synthetic, anonymous, and scalable nature of AI-IBSA. Adopting an interdisciplinary and feminist doctrinal methodology, the chapter argues for a sui generis criminal offence and a platform regulation regime mandating proactive detection and swift takedown of harmful content. It underscores the urgent need to recognise AI-IBSA as a distinct and serious form of image based sexual abuse, requiring legal and technological reforms rooted in digital dignity and gender justice.