The World Cup has begun. It should be serving as a reminder of what hockey means to us as a nation. But no, amid focus shifting to a cricket Test series against Sri Lanka and the World Badminton Championships in Delhi, hockey is struggling to string our emotions together. We live in times of instant gratification and shifting gazes. We are distracted by plentiful choices and unable to build the composed intensity of the fan who cares. The public hasn’t been pushed to notice the World Cup.