Human Intelligence, Artificial Insight: The Psychological Evolution of Entrepreneurship

Ray, Bhumika ORCID: https://orcid.org/0009-0002-6518-7227 and Vashishtha, Aishwarya (2026) Human Intelligence, Artificial Insight: The Psychological Evolution of Entrepreneurship. In: Exploring Entrepreneurial Psychology Through AI. IGI Global Scientific Publishing, Hershey. pp. 145-162. ISBN 9798337372990 Available at: https://doi.org/10.4018/979-8-3373-7297-6.ch007

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Abstract

The chapter explores how AI transforms entrepreneurial psychology by reshaping cognition, emotion, motivation, and ethics. Traditionally fueled by creativity, intuition, and risk-taking, entrepreneurship now integrates AI-driven data analytics, creating a “delegated intelligence paradox” where machine logic both enhances and limits human originality. AI-inflected entrepreneurship demands algorithmic literacy, emotional resilience, and moral foresight. Entrepreneurs must balance data-driven rationality with creativity, empathy, and ethics to sustain authenticity. While AI fosters innovation and co-creation, preserving intuition and human insight remains invaluable. The chapter envisions a human–AI symbiosis, where entrepreneurs act as conductors harmonizing analytical power with moral and empathetic judgment for ethical, sustainable innovation in the digital era.

Item Type: Book Section
Uncontrolled Keywords: Algorithmics | Co-creation | Data analytics | Data driven | Digital era | Human intelligence | Power | Psychological evolution | Risk taking
Subjects: Social Sciences and humanities > Business, Management and Accounting > General Management
Physical, Life and Health Sciences > Computer Science
Depositing User: Mr. Syed Anas Ali
Date Deposited: 10 Aug 2026 11:38
Last Modified: 10 Aug 2026 11:38
Official URL: https://doi.org/10.4018/979-8-3373-7297-6.ch007
URI: https://pure.jgu.edu.in/id/eprint/12169

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