Datta, Arunima and Tewari, Ramyyata
ORCID: https://orcid.org/0000-0002-8196-7197
(2025)
Sociocultural Impact of Media Representations of Gender and Power Dynamics: Insights from India.
In:
Gender, Power, and Society: Persistence and Change.
Emerald Publishing Limited, Leeds, pp. 121-140.
ISBN 9781837082889
Available at: https://doi.org/10.1108/S1529-212620250000036007
Abstract
The study examines the representation of gender and power dynamics in Indian media through an ethnographic thematic analysis of the highest grossing Hindi films and the most popular Netflix series from recent years. It identifies recurring themes, including portrayal of power as aggression and absolute dominance, gendered authority at work and home, and sexualization of power. Indian media not only reinforce traditional stereotypes but also reflect evolving societal aspirations, with some Over the Top (OTT) content challenging existing norms. In the Indian media, women characters struggle with subjugation despite being portrayed as professionally successful high-achievers, mirroring a real-world scenario in which women’s oppression by men often proves to be an unbroken cycle. However, we can see the emergence of diverse storytelling with OTT offering a platform for stories and characters that challenge traditional narrative structures. The study observes representation of the intersection of power with caste, class, and socio-economic factors, emphasizing the need for inclusive media representation. It underscores the media’s dual role in validating social stereotypes and fostering change toward gender equity and progressive power narratives. Nuanced representations of gender and power are rare themes explored in non-commercial independent media productions such as Masaan and Laapataa Ladies. However, the fact that inclusive, humane scripts devoid of aggressive power and hegemonic masculinity do not make it to the most popular or the most profitable lists of media productions shows the failure of the general audience at large in accepting and applauding the compassionate, justified change in gender and power dynamics needed for a successful, thriving, humane community.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Gender and Law | Public Policy | Women's Studies |
| Subjects: | Social Sciences and humanities > Social Sciences > Gender Studies Social Sciences and humanities > Social Sciences > Journalism, News and Media |
| Depositing User: | Mr. Syed Anas Ali |
| Date Deposited: | 22 Jul 2026 12:25 |
| Last Modified: | 22 Jul 2026 12:25 |
| Official URL: | https://doi.org/10.1108/S1529-212620250000036007 |
| URI: | https://pure.jgu.edu.in/id/eprint/12074 |
Downloads
Downloads per month over past year
Dimensions
Dimensions