This paper maps and critically analyses key trends in legal professional ethics education and practice in India. In addition to discussing the mandatory incorporation of a professional ethics course into the law school curriculum, it identifies the principal sites of professional ethics discourse beyond the classroom and examines three major contemporary debates: restrictions on advertising, exclusion of legal services from Indian consumer protection law, and prohibition on contingency fees. It situates this discussion within the broader context of liberalisation of the Indian legal market and concludes with three observations on policy and curriculum design for Bar Councils and educational institutions. First, professional-ethics discourse needs to extend beyond law-school classrooms and include non-advocate legal professionals. Second, professional ethics must be understood dynamically, with the regulatory framework evolving in response to contemporary developments, such as globalisation and technological transformation. Finally, it introduces the concept of ‘noble profession syndrome’ to illuminate the tension between regulations rooted in traditional notions of professional morality and the changing societal reality, and the regulatory gaps and obsolescence that result. The paper thereby seeks to contribute to broader debates on legal professional ethics and its regulation in India and beyond, with a view to strengthening the rule of law.