This study has adopted the Analytic Network Process (ANP) to identify and prioritize barriers to the adoption of precision farming in India. Findings reveal that knowledge-related and institutional challenges—such as limited training programs, inadequate technological support, and unreliable power supply—are the most significant obstacles, surpassing traditionally emphasized economic barriers. The results underscore the need for a shift in focus from financial incentives to capacity-building and support infrastructure. The study contributes to a systems-based understanding of agricultural technology adoption and offers practical insights for policymakers, practitioners, and researchers. Limitations include reliance on expert judgments; future research could involve broader stakeholder participation and regional comparative analysis.