Sudan, Ram, Kumar, Aryan, Patel, Amit and Gupta, Vedika
ORCID: https://orcid.org/0000-0002-8109-498X
(2026)
AI-Enhanced Prediction of Ride-Hailing Cancellations Using Social Media Inspired Engagement Features.
In: 2026 13th International Conference on Computing for Sustainable Global Development (INDIACom), 8 April 2026 - 10 April 2026, New Delhi, India.
Abstract
As a global leader in the gig economy, Uber's platform efficiency is severely compromised by high post-match cancellation rates, which disrupt driver utilization and revenue streams. This study aims to predict and mitigate these cancellations using the National Capital Region (NCR) Ride Booking dataset (2024), specifically challenging the prevailing industry reliance on static booking metadata. We demonstrate that conventional models based solely on spatiotemporal features (e.g., timestamp, location IDs) are insufficient, yielding a near-random baseline Area Under the Receiver Operating Characteristic Curve (ROC-AUC) of approximately 0.50. To address this, we introduce a hybrid feature engineering framework that combines K-Fold Regularized Target Encoding with specific transactional context features, namely Ride Distance and Booking Value. Our experimental results indicate that the proposed Light Gradient Boosting Machine (LightGBM) architecture achieves a ROC-AUC of 0.81, representing a 60% performance improvement over the baseline. These findings suggest that cancellations are fundamentally economic decisions driven by the trade-off between ride utility and cost, rather than fixed environmental conditions. Furthermore, this study draws parallels between ride cancellations and social media engagement abandonment, offering a novel perspective for future cross-domain predictive modeling.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Artificial intelligence | Gig Economy | K-Fold Target Encoding | LightGBM | Ride Cancellation Prediction | ROC-AUC | Spatiotemporal Analysis | Transactional Context |
| Subjects: | Social Sciences and humanities > Economics, Econometrics and Finance > Economics Physical, Life and Health Sciences > Computer Science |
| Depositing User: | Mr. Syed Anas Ali |
| Date Deposited: | 01 Jul 2026 04:37 |
| Last Modified: | 03 Jul 2026 10:12 |
| Official URL: | https://doi.org/10.23919/INDIACom70271.2026.115257... |
| URI: | https://pure.jgu.edu.in/id/eprint/11879 |
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