Entrepreneurial Risk Perception and AI-Driven Financial Decision-Making: A Behavioral Finance Perspective

Panwar, Mansi, Saxena, Pratiksha, Dubey, Manish, Ray, Bhumika ORCID: https://orcid.org/0009-0002-6518-7227 and Kant, Shashi (2026) Entrepreneurial Risk Perception and AI-Driven Financial Decision-Making: A Behavioral Finance Perspective. In: Decision Making, Learning, and Collaboration in AI-Driven Entrepreneurship. IGI Global Scientific Publishing, Hershey, pp. 21-40. ISBN 9798260013557

Full text not available from this repository. (Request a copy)

Abstract

Most companies in a modern digitalized economy are resorting to artificial intelligence (AI) to assist them in making strategic and financial decisions. Yet these are choices that are deeply rooted in behavioral and psychological factors and this is risk perception and cognitive bias. This article, entitled Entrepreneurial Risk Perception and AI-Driven Financial Decision Making: A Behavioral Finance Perspective, inculcates the theory of behavioral finance with the use of AI to interpret, base, and take action on algorithmic intelligence. This study is based on Prospect Theory, Bounded Rationality, Signaling Theory, Expectancy-Violation Theory, Emotional Contagion, and the Algorithmic Bias-Trust Framework to form an integrative model that risk perception is an intervening cognitive process between entrepreneurial biases and AI adoption. Theoretical synthesis: AI increases the accuracy of prediction and decreases information asymmetry because it combines with cognitive and emotional filters of entrepreneurs. Theoretical implications suggest that the entrepreneurs must combine human intuition and algorithmic intelligence, undergo life long behavioral-finance education, and establish the openness of explainable AI in order to influence the rational, inclusive and ethical decision-making. The paper concludes with a statement that the future of entrepreneurial finance will be defined by the co-evolution of human judgement and machine learning, in the era where technology will help but never replace human knowledge and the sense of morals.

Item Type: Book Section
Uncontrolled Keywords: Algorithmics | Behavioral factors | Behavioural finances | Cognitive bias | Decisions makings | Entrepreneurial risks | Finance perspective | Financial decisions | Psychological factors | Strategic decisions
Subjects: Social Sciences and humanities > Business, Management and Accounting > Organizational Behaviour
Depositing User: Mr. Syed Anas
Date Deposited: 01 Jun 2026 09:01
Last Modified: 01 Jun 2026 09:01
Official URL: https://doi.org/10.4018/979-8-2600-1353-3.ch002
URI: https://pure.jgu.edu.in/id/eprint/11467

Downloads

Downloads per month over past year

Actions (login required)

View Item
View Item