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Wijethilaka, Hewawasam P. G. D., Yadav, Mohit and Vij, Rohit (2024) Optimizing business models in entrepreneurship: the role of AI in iterative business planning. In: Improving Entrepreneurial Processes Through Advanced AI. IGI Global . pp. 71-98. ISBN 9798369314968 Available at: https://doi.org/10.4018/979-8-3693-1495-1.ch004
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