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Yadav, Mohit
,
Pandey, Ashutosh
,
Sharma, Parth
and
Hung, Ta Huy
(2024)
Building brand experiences in the metaverse: Creating immersive brand experiences that align with agile marketing principles.
In:
Digital Transformation Initiatives for Agile Marketing
. IGI Global . pp. 435-454. ISBN 9798369344682 Available at:
https://doi.org/10.4018/979-8-3693-4466-8.ch016
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