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Yadav, Susheel
,
Gupta, Om Jee
,
Darda, Pooja
and
Chaudhary, Prashant
(2024)
The role of big data in modern markets for personalizing and tailoring products and services.
In: Augmenting Customer Retention Through Big Data Analytics. Taylor and Francis, United States. ISBN 9781003538486 (In Press)
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