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Shukla, Kamakshi, Kaur, Manmeet, Mukherjee, Madhuri, Pranjal, Piyush and Sarkar, Soumya (2024) Conscious entrepreneurship : An authentic narrative for entrepreneurial ventures. In: Compelling storytelling narratives for sustainable branding. IGI Global Publishing. pp. 92-115. ISBN 9798369333266 Available at: https://doi.org/10.4018/979-8-3693-3326-6.ch006
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