Request a copy

Roy, Sanjit K. and Singh, Gaganpreet (2024) Case 17: Bisleri—marketing to manage the counterfeit challenge. In: Marketing case studies in emerging markets : Contemporary multi-industry issues and best-practices. Springer Business Cases . Springer, Cham, pp. 233-241. ISBN 978-3-031-51689-4
Required Email address
+
-
Enter your email address.
Reason
+
-
You may enter a rationale for requesting this document.