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Roy, Sanjit K. and Singh, Gaganpreet (2024) Case 17: Bisleri—marketing to manage the counterfeit challenge. In: Marketing case studies in emerging markets : Contemporary multi-industry issues and best-practices. Springer Business Cases . Springer , Cham. pp. 233-241. ISBN 978-3-031-51689-4 Available at: https://doi.org/10.1007/978-3-031-51689-4_18
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