Home
Help
Browse
Year
Subject
Division
Author
Index Database
Document Type
About
Policies
☰
Login
Create Account
Search
+ Advanced search
Request a copy
Garg, Ruchi
,
Chikkara, Ritu
,
Suman, Himanshu
,
Pande, Shashan
,
Sharan, Rahul
and
Panda, Tapan Kumar
(2019)
Consumer-brand relations: An investigation into the concept of brand hate.
In: Global Branding: Breakthroughs in Research and Practice. IGI Global, Hershey, PA, pp. 656-667. ISBN 9781522592839
Email address
Enter your email address.
Reason
You may enter a rationale for requesting this document.