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Grover, Karan and Sangroya, Deepak ORCID: https://orcid.org/0000-0001-8199-9984 (2026) Mapping Consumer Innovativeness in Technology Adoption: An Integrated Framework and Future Research Agenda. International Journal of Consumer Studies, 50 (5): e70255. Wiley-Blackwell Publishing Ltd . ISSN 1470-6423 Available at: https://doi.org/10.1111/ijcs.70255
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