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Verma, Mohit
ORCID: https://orcid.org/0000-0002-9734-2933
,
Malik, Neha
ORCID: https://orcid.org/0009-0000-2224-4151
and
Mukhtaruddin, Mukhtaruddin
(2026)
The Role of Sustainability in Shaping Brand Image and Consumer Perception.
In:
AI-Enabled Sustainable Consumption and Production in Industry 5.0
. IGI Global Scientific Publishing , Hershey. pp. 331-346. ISBN 9798260009727 Available at:
https://doi.org/10.4018/979-8-2600-0970-3.ch016
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