Lohan, Amanish ORCID: https://orcid.org/0000-0003-4882-3586 (2026) Does better community experience lead to higher brand love and community engagement Examining their roles on brand equity. International Journal of Internet Marketing and Advertising, 25 (1). pp. 52-67. Inderscience Enterprises Ltd . ISSN 1477-5212 Available at: https://doi.org/10.1504/IJIMA.2026.155129