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Yadav, Janardan Krishna ORCID: https://orcid.org/0000-0003-1970-8933 (2026) Leveraging Name Brand Voice Assistants (NBVAs) for Establishing Gendered Brand Identity in the Age of AI-Based Voice Assistants (VAs). In: ETLTC 2025 International Conference Series: Technology and Smart Society, 20–26 January 2025, Aizuwakamatsu, Japan.
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