Kant, Shashi, Singh, Rituraj ORCID: https://orcid.org/0009-0008-0452-9303, Kumar, Pawan and Muthuraman, Maheswaran (2025) Marketing Influence and Supply Chain Integration in Emerging Markets for Maximizing Operational Efficiency in Horn of Africa. In: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing:. IGI Global Scientific Publishing, Hershey, pp. 101-128. ISBN 9798337331119