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Banerjee, Shubhomoy and Shaikh, Ateeque (2022) Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment. Journal of Product and Brand Management, 31 (7). pp. 1005-1017. Emerald Group Holdings Ltd. . ISSN 10610421 Available at: https://doi.org/10.1108/JPBM-10-2020-3149
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