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Chatterjee, Swetarupa
,
Sreen, Naman
,
Rana, Jyoti
,
Dhir, Amandeep
and
Sadarangani, Pradip H.
(2022)
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context.
International Review on Public and Nonprofit Marketing, 19. pp. 737-762. ISSN 1865-1984
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IPRNM 2021.pdf
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