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Banerjee, Shubhomoy, Ratnakaram, Sunitha and Lohan, Amanish (2023) Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach. Journal of Strategic Marketing, 31 (3). pp. 693-717. Routledge . ISSN 0965-254X Available at: https://doi.org/10.1080/0965254X.2021.1971283
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