+ Advanced search

Request a copy

Roy, Sanjit K., Singh, Gaganpreet, Japutra, Arnold and Javed, Mansoor (2023) Circle the wagons: measuring the strength of consumers’ brand defense. Journal of Strategic Marketing, 31 (4). pp. 817-837. ISSN 0965-254X
[thumbnail of JOSTM 2021.pdf] Text
JOSTM 2021.pdf - Published Version
Restricted to Repository staff only
955kB
Required Email address
+
-
Enter your email address.
Reason
+
-
You may enter a rationale for requesting this document.