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Birim, Sule
,
Kazancoglu, Ipek
,
Mangla, Sachin Kumar
,
Kahraman, Aysun
and
Kazancoglu, Yigit
(2024)
The derived demand for advertising expenses and implications on sustainability: A comparative study using deep learning and traditional machine learning methods.
Annals of Operations Research, 339. pp. 131-161. ISSN 1572-9338
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AnOpRe2022.pdf
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