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Banerjee, Shubhomoy
,
Ghosh, Abhijit
,
Kagan, Albert
and
Chatterjee, Soumi
(2019)
Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India.
JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 31 (2). pp. 147-161. ISSN 15287068
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