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Grover, Priya and Dasgupta, Sabyasachi (2018) The impact of brand variance on gender in FMCG sector: With a special reference to toothpaste category. In: Gender and Diversity: Concepts, Methodologies, Tools, and Applications. IGI Global, United States of America. pp. 1175-1184. ISBN 9781522569121 Available at: https://doi.org/10.4018/978-1-5225-6912-1.ch059
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